Event Maximisation
Maximise your event ROI with pre and post event follow up & support.
Get in touch to learn more and maximise your event ROI
At Shortlist Marketing, we know that the events are great at creating brand awareness, but they don’t directly contribute to new business. It's the strategic outreach before and impactful follow-up after events that, builds relationships, creates opportunities and truly maximises your ROI.
Our Event Maximisation service is designed to maximise your event ROI pre and post event.
Our pre-event support is designed to build engagement before the event, ensuring a strong foundation and heightened interest.
Our post-event follow-up is aimed at turning your event interactions into valuable business relationships and sales opportunities, thereby maximising your return on investment on in-person and digital events.
Reduce Lead Drop-Off:
Minimise the number of leads that are lost or forgotten after the event.
Maximised ROI:
Greater return on investment from event participation.
Improved Relationship Building:
Stronger, more meaningful connections with potential clients and partners.
Time Efficiency:
Save time and resources by outsourcing, outreach, lead follow-up and nurturing tasks.
Our Methodology
Before your event begins, we execute targeted outreach strategies to build awareness, drive attendance, and craft compelling sales messaging.
Post-event, our follow-up service is designed to nurture connections made at events promptly and professionally, effectively nurturing event leads into sales-ready opportunities, ensuring no lead is forgotten or neglected.
By integrating proactive outreach, strategic engagement, and effective follow-up, we optimise the ROI for every event your business attends.
Generate new business from cold data
To help you meet your growth targets, we take the time to understand your company, products, market and competitors to generate the quality – and quantity – of leads that you need.
We then use our extensive skills and experience to manage your prospects and deliver effective messaging at the key stages of your unique pipeline, carefully nurturing them into promising opportunities for your sales team.
Convert immediate opportunities using intent
If you're running a website, you may be getting a large number of visitors each month, but on average, only 2% of them actually contact you. Fortunately, our Web Visitor Identification software can help you identify which businesses are visiting your site in real-time. Armed with this valuable information, we'll be able to follow up, nurture, and convert web traffic into sales-ready appointments, helping you grow your business.
Not only does this guarantee a higher return on investment for your website, but it also generates more qualified leads and maximises the potential of previously underutilised engagements.
Find valuable opportunities from your existing pipeline
MQLs are the backbone of any sales pipeline. By effectively nurturing them, you put your sales team in a position to close more business, but the likelihood is they do not have the time to nurture all the leads that enter your pipeline.
Let us help you ensure you take full advantage of all MQL. Instead of dealing with every enquiry that comes through, your sales team will be able to focus on the prospects that are most likely to convert while we look after the rest.